Friday, December 7, 2012

Banners Ads Explained


This is the age of technological advancement. Quite obviously, advancement has left no field untouched. It is advisable that you should try to garner the maximum advantage of technology for the benefit of your company or business. Many successful business' can give most of the credit to successful promotion and advertisement campaigns. They are the staple that add to the popularity of a company and hence generate larger sales figures.

The Internet is a media that can be very beneficial in this direction and a very popular type of ad that is most common and powerful on the Internet is the web banner ad. They are deceptively smaller than full page ads but their presence is felt all over almost every website and web portal. That is what makes them a most effective tool for the publicity of any company. Banner ads also allow creativity and give a wide berth for new ideas to follow through. There are many reasons why you should chose to put up your company's web banner on the internet. Some of them I have listed below:

· Banner Ads are very catchy and attractive. They have to be, to attract the attention of the viewers within a fleeting glance and direct them towards finding more information about the company or product. This requires a lot of creativity and web banners allow for versatility as they come in various shapes and sizes.

· Banner ads are quite cheap and should quickly make up for their cost through efficient lead and sale generation.

· The advantage of ad banners is that you can easily put them in multiple sites and the same banner can serve the same purpose at different sites. Since it is not a print advertisement and it is considerably simpler than a video ad, therefore, making a number of copies of a single banner is very easy and cheap too.

· It is however, absolutely not necessary that the same banner has to be used in different sites. You might want to create a different look in different sites and you can design your banner accordingly. It is not very expensive and the variety does add to the interest factor. In fact it might be an interesting creative process to create banners that are different and yet similar in flavour for different websites and you can split test to see which ad works better then you can drop out the ad that doesn't get as many clicks.

· Choose the websites for your web banners carefully. Make sure that the web sites are popular in the first place to ensure maximum number of traffic towards the banner as well. Try to place the banners in websites that conform to similar target audience. This will ensure that the people who view the ad are already interested in the idea behind the product and that will definitely ensure better sales. ad banners are a very important tool that when used effectively will ensure more profit for your business. Web ad banners a very reasonable investment towards publicity.

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