More and more people are turning to the Internet to make money. Many of them want to advertise on the Internet using techniques that obtain good results. Banner advertising is one of the biggest money makers on the Internet. Banner ads are primarily an image with embedded HTML code that launches a hyperlink when clicked on. The amount of memory you are allocated makes a difference in the banner advertising that you use. Ads can be animated, and have video and audio used in them. The HTML code tells the Web browser, or server, to pull up a certain Web page anytime someone clicks on the banner ad. Although banner advertising are no longer the cash cows they used to be, they are still an effective, low-cost form of advertising.
The click-through rate (CTR) of a banner ad is a measure of how effective the ad is. CTRs range from an average of 0.35 percent to 10 percent. The more targeted the site, the higher the expected CTR. The CTR should equate to selling a product. If it does not, then your banner ad is either poorly placed or poorly designed.
With banner ads you have flexibility. You are not limited to one kind of ad to advertise your product or service. With these ads you have many different sizes and shapes to choose from. The Internet Advertising Bureau lists 8 standard size banners based on pixels. You will want your Web site to load clean and fast, so remember that these ads affect the loading of your Web page. The bigger and more elaborate the banner advertising, the slower your Web page will load. Remember, you have less than a minute to catch your customer's interest.
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