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Friday, December 7, 2012

Internet Home Business - Want to Get More Clicks on Your Banner Ad's?

Most people avoid banner ads because they know they are going to be sold something. Generating curiosity in your ad would lesson that hard sell image.

Here are a few things to think about when creating your banner ad's

1. Use a little bit of reverse psychology. For example if you see a door with the words "Wet Paint" the curios would come into contact with it. I saw an ad on a forum that just said "Warning don't click here" I think it was very effective because it got my curiosity. You could say things like "Don't click here if.... blah-blah-blah, well you get the point.

2. You could use vibrant words in your banner ad's like sizzling, supreme, hot deals. In internet marketing you sell the sizzle not the steak.

3. You can use words like 50% off, buy one get one free, discount, etc. Just the word FREE gets a lot of notice even though I think its way over used.

4. Some form of security helps like 'Guaranteed satisfaction or your money back.' This helps take the fear factor away and provides more confidence in your product or service.

5. A beginner on the internet may not know that the banner ad can be clicked so using those well-known words "click here" will improve your click through rate.

6. You could advertise a free sample, a trail offer, or even a large reduction for a short period of time so they can try before they essentially pay full price.

7. To get a better click through rate focus on the benefits rather than the features. Things like how it will change your life, give you a whiter smile or loose weight while eating any thing you want. We have all seen these examples on the front page of magazine displayed at the checkout counter in your local grocery store.

You will start to critique banner ads. The next time you see a banner ad study it, see if it has one or more of the above suggestions. Think does it get my curiosity or is it trying to hard sell me something. Nobody likes high pressure sales.

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Using Banner Advertising to Get Traffic in a New Market - How to Know If it Will Work For You

If you want to get more visitors to your site in the market that you are working in you are going to have to make sure you are focused on figuring out if banner advertising is even going to work for you. In this article I want to show you exactly how to figure out if this source will work for you to make you money in the market that you are working in right now.

Why This Source Does Not Work In Every Market...

One of the mistakes that people make is the fact that they think that if a traffic source works in one market online it is going to work in every market online. You have to realize that in most cases sources that will work in one market are going to probably work in other markets.

But you have to make sure you know this for sure or you are going to end up wasting a lot of your time and money trying to make banner advertising work in a market that it will not work in.

Not only that, you can spend thousands of dollars and get no results and then you are going to be in a really bad situation as you can't go forward in a market and try and make money if you are totally broke.

Sometimes buying ads in the market that you are working in is simply going to be way too expensive and you are not going to be able to afford to pay for the ads and make a profit. So you have to make sure you think about these things when you are starting out.

That said, you can also find markets where the banner ads are really cheap and you can get a massive amount of visitors to your site and make a lot of money without having to spend a lot.

Here Is How You Can Tell If This Source Is Going To Work For You In The Market You Are In...

First - You have to make sure you are focused on finding a model in your market.

That means you are going to have to find someone who it is working for and then do what they are doing. If you can find someone in your market who is using this source, you can figure out what they are doing to make it work and then use it yourself.

Second - You have to make sure you have the right sales system to match the market that you are working in.

If you are not using the right sales system in the market that you are working in you are not going to be able to make enough money to make this source work. So make sure your sales system matches this source.

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Banner Advertising - Can it Truly Make You Money?

At present, internet banner advertising has held the online advertising business to a stand still while reaching out to millions of people through out the world. They played a significant part in generating website traffic all over the net and both individuals and huge companies do also make use of these advertising techniques. Some made huge sums of money from it while some do not know actually what to do.

With internet banner advertisement, you probably will not want to just sit in front of your computer and wait for visitors to view your site. And you would definitely not want other company's marketing strategies to be a stumbling block on your path to success. If you think banner advertising is not effective simply because it is not expensive, you better rethink.

The following tips will help you make use of your banner advertising. With these guides, you can be sure of huge traffic to your website.

Basically, if you really want your ad to seen by your target audience, you must make sure you have a great title and topic. You have to make your visitors realize that your cheap banner advertising is worth looking into. Your ads has to be geared towards meeting your visitors requirements.

If you really want your advertisement to be noticed, you have to arouse their curiosity and persuade the people that you have what they require. You must be capable of delivering your products or services with tough words that may well lead your visitors at taking a firm decision.

Words on your advertisement should be well designed and geared towards making your visitors believe that you are directly communicating them. It should also give them a sense of familiarity on your products or services.

However, as you convince the people by urging and directing them to purchase your products or whatever you sell, they give meaning to your business proposal. Your banner advertising will turn out to be one of the best ads sought out there. Be sure to advertise your ads world wide and as often as possible so that your products, services and you could be well known.

All the time remember that to own a website does not necessary mean that it is going to sell your services by itself. You must promote and employ aggressive marketing strategies. By purchasing banner ads, you save so much time and money while making the sales that is required. The question now is, can internet banner advertising make you rich? Yes, it can when used properly.

How to Be Successful Marketing With Banner Ads

Marketing with banner ads is gaining in popularity once more. A few years ago, banner advertising was a key method for marketing your business on the internet, but two things happened that caused banners to get a bad name.

Firstly, everyone was using banner ads and websites became over saturated. Colourful flashy banners in all shapes, sizes and locations cropped up on every website you looked at. The pages became so very crowded that website owners stopped placing ads and visitors stopped paying any attention to them.

Secondly, the arrival of Pay-Per-Click meant there was a new kid on the block and in the beginning, PPC was a cheap and easy way to drive traffic to your sites.

However, we have come in a big circle. There are now fewer banners on sites - at least good ones - we still ignore the bad ones. And with search engines being increasingly particular about what you can advertise through the paid search and content networks, pay-per-click has thrown a huge number of businesses and internet marketers out of the game.

Web marketing with banner ads can be a very powerful strategy. The traffic is relatively cheap, you can target specific websites to place your ads on, even using Google Image Ads (so any site that shows Google ads will accept your banner image ads). You can even target your competitors website, since they will be a good match for your own prospects.

Done well, marketing with banner ads is once again a very good way to generate highly targeted visitors and leads.

Still, there are some principles and tactics you should explore if you are going to be successful. Here are my top ten areas to research before you start any banner advertising campaign.

1. What sites to place your ads on

2. Where to place your banner on the page

3. Ideas/software for creating innovative banner ads

4. Designing your size/image/animation banners

5. Effective copywriting captions/text for ads

6. How much should you pay

7. Maximising your click through rates

8. Testing your ad conversions

9. Building brand awareness with banner ads

10. Banner exchanges.

Each of these is an article in itself but there are lots of resources out there already on the specific aspects of marketing with banner ads. What I'll provide here for you are some guiding principles to get you starting on the right track.

The most your should expect to pay for your banner advertising is $1-$4 for 1000 impressions - that is the cost per thousand impressions (CPM). Build relationships with the site owners, never pay rate card prices, always negotiate during testing and for longer term campaigns. Rate cards are just a guide, shop around and propose a buget - ad managers usually have a 40-50% discounting window.

When you are choosing sites for marketing with banner ads, make sure they have good quality content on there. Some websites are there purely to pull in cash from advertising and won't convert very well for you. Don't just go on the rates. Sites that show fixed rates are probably just cash cows.

Make sure also that your ad is not only relevant to the sites's visitors but that it has a chance of standing out. It must be placed 'above the fold' and using a innovative design that either sticks out like the proverbial sore thumb or blends into the main content so looks less like an ad.

There are several ways to create your banner ads. You can create purely text based objects just using HTML one cell table of text. Because this is generally not the norm, this can be quite effective. Or you can use banner making software that offers simple but effective banner design so you can create your own image ads.

The key thing to bear in mind here is that marketing with banner ads is not solely about how good your advertisement looks. It is predominantly about whether it attracts the right people to your business.

So try to identify where your target audience hang out (and if they take ads) and what will attract them relevant to what they are searching on that site for. What problem can you solve that will add value to your prospect.

You need to have congruence between marketing with banner ads and the site your ad takes your visitor to - do you deliver what you promise?

Finally, and this is really important too, try to get into the mind of your prospect - create a profile for them if necessary. It will take you far further than just getting the click.

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Banner Advertisements

When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a quality site you have. There are several ways so market and promote your website, one of them being banner advertisements.

What Banner Ads Can Do For You:

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results.

Aside from paying to advertise on someone else's site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links.

Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These "banner farms" or "link farms" will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.

Using Banner Advertising When You're in a Big Market - Myths You Need to Watch Out For When Starting

When you are trying to get more visitors to your site and make more money in the market that you are working in you have to make sure you avoid believing the myths that most people believe when it comes to banner advertising. In this article I want to show you what some of those myths are so you can learn to avoid them.

Why Banner Advertising Is So Controversial...

You have to realize that if you want to get more visitors to your site, one of the best sources that you can use online is banner advertising! The problem with using this source is the fact that it is very controversial and a lot of people think it will not work for them.

The reason that people think that it will not work for them is because they have not tried it for themselves. So you have to realize that just because other people don't like it does not mean you can't try it.

A lot of people try and get visitors to their site the wrong way with this source and they end up losing money. Because of this they think that it does not work and they then go onto tell other people online through blogs and websites that banner advertising is a waste of time and that it will not work for you.

So you have to realize that this is the reason that this source is so controversial. It is a great source and you can get a lot of visitors to your site if you know what you are doing, but if you believe all the bad things about it you might never use it in your market.

Here Are Some Of The Myths That You Need To Watch Out For...

First - It only works in markets where there are a lot of brand advertising options...

You have to realize that just because brand advertisers use this source does not mean that you can't use it as well. Sure you can use it if you are doing brand advertising, but at the same time you have to realize that you can use it if you want to generate traffic also.

Second - People are blind to the banners that are on most sites now days.

People are not blind to the banners that are on most sites online. The people who are qualified to buy and who want to click on the banner will click on it.

In most cases if no one is clicking on the banner it is because the ad is not written very well. So make sure you do a good job at creating ads that get high conversion rates.